081 David Hooper | The Keys to Building Your Audience

When you understand the value of an “audience” to your business your life will change.  You won’t see just numbers and sales, you will see the people.  You will see the problems they have and see the solutions they need.

David Hooper with the RED podcast shares how to get your audience to love you,  buy your offers, and tell their friends about you.  Discover what David had to “let go of” to find success for his business.

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David’s Target Audience:  David’s target market is creative entrepreneurs like bloggers, writers, and authors who he want to build an audience and bring loyalty to their business.

David worked in the music business for 20 years helping musicians sell records and concert tickets to generate money. About 2 years ago, he came out with a music business book that transcended the music business.

After his book was published, he was contacted by a flood of creative entrepreneurs in other industries. Now, he uses his experience in the music industry to help his target market grow their business and sell their products.

In this episode, David talks about building an audience using traditional as well as guerilla marketing techniques. He says that if you want people to love your products and be loyal, then you must combine different marketing techniques. Consistency in your work is also required. When you have that combination, you will have people who will follow your work and tell their friends about it.

David HooperDavid also shares his story and real-life examples of revisiting the trenches to better understand who you are serving and what their needs are. Also, it is wise to know that when you revisit the trenches, it can be a distraction from other important work so keep that in mind and take steps to prevent it from happening.

He also shares about the transition from building an audience to becoming famous or “business famous”. For this, you have to be consistent with your word, do what you promised and never lie. Eventually, you will earn the respect which you can then build upon. But David warns not following up on your promises will ruin you so be your word.

David also talks about the mindset triggers required to be successful in a business as well as how to learn to let go and let other do it for you. You have to learn to trust the abilities of other people. But before you do any of those things, you have to make sure that these people work as hard as you do.

In this episode, here’s what we’ll cover:

  • What David believes in and why that’s so important to his business.
  • How his experiences in the music business translate to his success today.
  • Building an audience: The key elements and the how to’s.
  • How to mixing guerilla marketing with traditional methods.
  • David’s firsthand account of being in the trenches in his business.
  • Going back to the trenches: To do or not to do?
  • How to make the transition from building an audience to being famous.
  • Business famous: what is it and do you want it?
  • David’s mindset triggers for success: his secrets revealed.

Practical & Actionable:

David says the most practical and actionable thing that you can do right now is to take action on something. Many people avoid important work and they jump right back into the trenches. So, the best idea is to create a to-do list. Begin from the top of the list and start moving down as you complete tasks one by one.


To give David a shout out for being on the show, follow him and send him a message: David Hooper. Connect with me on LinkedIn or Twitter at @genehammett and let me know what you liked about the episode!

Do you have questions about today’s episode!?!

Did you know that you can apply to chat with me by phone? This is a limited time offer to help anyone that is serious about refining their business as well as developing a clear & compelling strategy that will drive them forward. Complete the questions and our team will follow up with you to schedule time for your “Business Breakthrough Session”. These are limited to 30 minutes, completely free and oh, so valuable.  Apply Now!


And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

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