251 | How to Use Video To Drive High-Value Clients with Steve Gumm

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Steve Gumm

Video will continue to be more important to share your story and reach new customers. You don’t have to create Super Bowl style commercials, but you will miss opportunities if you don’t learn to use video for your business. Our guest today is Steve Gumm who works with companies to improve the human-to-human experience. He loves to use video to share stories and value bombs. Steve is the founder of Drop In Local in Chicago, IL.

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Target Audience: Steve founded an Agency called Drop In Local that focuses on creating and using video to help people get more customers and make more money.  

People Are Afraid of Video

Steve admits that he doesn’t think anyone really likes looking at themselves on video. It’s a vulnerable thing. To get over that is pretty easy though. You just start! It could be with “How To” videos. Choose things you can speak about very freely. Also, it helps to get used to having a camera in the room and around you. So, play around.


Creating a Bond with Your Audience

Video creates a bond with who you are trying to reach. You must have a story: the burdens as well as the dreams. It draws people in. You will be blown away by the response because consumers are not used to it. Video puts a real human being behind the business. And guess what? It does not have to be flashy!

Ask yourself where you can apply a deeper human touch and start to integrate it? Don’t let the technical stuff scare you away.

Even using something as simple as a phone and a tripod is fine. Just focus on building trust with content. The process then becomes fun. I.E: the process of how to nurture and convert. You look at the process and start to plug in a process. Though it takes more courage and strategy to create content on the video platform, this extra effort pays off.

How do you (Steve) help someone show up the way the need to on camera?

Hiring someone makes a big difference. Making it natural. Then, set up a camera with the intention of a message first.

In this episode we’ll cover:

  • How to start creating videos
  • What content to draw up to put in your videos
  • Why Video is powerful as a platform
  • Why you shouldn’t let the technical stuff scare you off
  • Creating an authentic bond with your audience

Practical and Actionable:

Spontaneous Questions from Gene to Steve:

What length should the video be if you are trying to build brand awareness?

The right length. As long as it is valuable, you don’t have to put time on it. A minute and a half could be a goal.

What’s so important about those first 8 seconds? How do you make it count?

It is EVERYTHING because that is about the attention span of a human being. If you don’t draw them in within that time, you lose them. Get your name out and quickly get to the point.

What should be the Call to Action in the Video?

Have a Teaser at the beginning


Loval ears or Booms

The right time to start?


Resources and Links

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do. I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Okay, then I formalized the process to offer a Results Roadmap… it is a private one-on-one call with me about your business. I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.


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