Authority gives you a chance to have a seat at the table. If you have no or low visibility in the eyes of your prospects, you will only exist through referrals. Referrals are fantastic, but you need a predictable way for prospects to find you. Rich Brooks with Take Flyte shares with us how he increased visibility in his industry filled with competitors. Rich is also the founder of a conference called “Agents of Change” that is well known for the value they are creating for their audience. Listen to Rich as he shares his insights.
In this episode we’ll cover:
- Using Facebook to generate leads
- Using the stage to increase your recognition
- Why Visibility = Authority
- How to become more visible in your niche
- Building authority in your niche
Target Audience: Rich serves small business marketers and entrepreneurs. He has a digital agency called Flight New Media. Their mission surrounds building websites. He is also the founder of Agents of Change. It is a weekly podcast/ annual conference that aims to educate people on how they can reach their ideal customers. In addition, he is also the founder of Streamline Marketing Workshops which teaches marketing to wedding professionals.
Hire People for the Details
One of the foundational concepts we discuss with Rich is the importance of outsourcing the detailed tasks. Rich realized he was good at planting seeds – the big picture stuff- but not on the plans and details. Can you relate?
Increasing Visibility & Positioning Yourself as An Authority
After making an appearance on TV, Rich realized his name became more recognizable. It also lead to a multitude of opportunities. In other words, being more visible gives him an opportunity to sit at the table. And it can do the same for you.
Being on stage is yet another way to position yourself as an Authority. Plus, you get to bring people together who share a common passion. Creating and hosting an event sets you apart because it connects you to people on a deep level.
Building Authority
Rich says you can build Authority on any channel. However, you must first become an expert authority on a narrowed niche. Then from there, you can expand to other channels.
Practical and Actionable:
Make yourself more available. Can you reach out and offer a resource? In other words, be more offering. Sometimes it’s simply a matter of calling up and offering to talk about what you know. This is a great thing because often times, people are looking for more content. So, it’s a win-win situation. Create more of those!
