Leadership principles are essential for management professionals to have so they can accomplish their business goals. While there are several styles of leadership and unique theories, all great leaders have similar leadership principles that help them find success. Today’s guest is Joseph Hansen, founder and CEO of Buy Box Experts. Inc Magazine ranked his company #2186 on the 2021 Inc 5000 list. Buy Box Experts is a marketing agency for medium to large online sellers and investors of businesses selling on Amazon. They provide website owners and Marketplace sellers with strategic and technical expertise to increase sales velocity and profitability. In this episode, Joseph shares some essential leadership principles that would help you grow your business and how being authentic helps drive company culture. He also talked about the importance of values, how he organizes them into core values and aspirations, and why he does it that way. Discover why having self-awareness is crucial and why it is considered one of the fundamental parts of leadership strengths.

About Joseph Hansen

Joseph Hansen is a seasoned entrepreneur and business executive. He has founded and sold six companies since 2007 and has won several awards for innovation and leadership, including Comparably’s 2020 Top CEO list, and was recently featured by the CEO Forum Journal as Transformative CEO for 2021. Along with James Thomson, Joe co-authored ‘The Amazon Marketplace Dilemma’ and co-founded the PROSPER Show, where he was responsible for growing the business from a two-person startup to the largest US-based educational conference for Amazon Sellers. As the current CEO of Buy Box Experts, Joe leads a company that has been recognized for its expertise and performance, as well as its unique company culture and emphasis on the development of its nearly 300-person global workforce. Buy Box Experts was recently awarded the #2187 rank on the 2021 ‘Inc. 5000’ award list and was acquired by Spreetail in May of 2021.