Leadership and Innovation with Mauro Porcini at PepsiCo

Leadership and innovation are a combination of leadership styles that influence employees to produce creative ideas, products, and services. It is also about figuring out how to add value to an organization and, like with most practices, reaching mastery of leadership and innovation starts within the person herself- or himself. It is the ability to inspire productive action in yourself and empower others during times of creation, invention, uncertainty, and risk. Today’s guest is Mauro Porcini, Chief design officer at PepsiCo and Author of The Human Side of Innovation: The Power of People in Love with People. He is responsible for leading innovation by design across PepsiCo’s food and beverage portfolio, extending from physical to virtual expressions of the brands. PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. Their product portfolio includes enjoyable foods and beverages, including many iconic brands. In this episode, Mauro talks about leadership and innovation. He also talks about the human side of innovation and making people dream with you. Learn how having a human-centered culture in a workplace makes everything extraordinary.

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Mauro Porcini: The Transcript

About: Mauro Porcini is PepsiCo’s first ever Chief Design Officer. He joined the food & beverage corporation in 2012 and in said role he is infusing design thinking into PepsiCo’s culture and is leading a new approach to innovation by design that impacts the company’s product platforms and brands, which include Pepsi, Lay’s, Mountain Dew, Gatorade, Sodastream, Doritos, Lifewtr, bubly, Aquafina, Cheetos, Quaker, 7Up, Mirinda, amongst many others, as well as new platforms such as Beyond the Bottle (sustainable, drinks personalization enabled by tech) or Beyond Film (the future of food packaging), just to mention a couple. His focus extends from physical to virtual expressions of the brands, including product, packaging, events, advertising, fashion and art collaborations, retail activation, architecture, and digital media. He leads teams based in 15 cities in every continent of the world.

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Disclaimer: This transcript was created using YouTube’s translator tool and that may mean that some of the words, grammar, and typos come from a misinterpretation of the video.

 

Disclaimer: This transcript was created using YouTube’s translator tool and that may mean that some of the words, grammar, and typos come from a misinterpretation of the video.

 

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