Creating a Solid Office Culture to Drive Growth with Joe Shelerud at Ad Advance

Creating a solid office culture can be challenging. As leaders during this time of the rise of remote and hybrid work, collaboration and a level of trust to have an in-office culture are necessary. Today’s guest is Joe Shelerud, co-founder and CEO of Ad Advance. Inc Magazine ranked his company #500 on the 2022 Inc 5000 list. Ad Advance is a digital advertising agency specializing in Amazon Sponsored Ads and DSP. They work with established eCommerce brands ready to invest in a more complex and custom approach to push their advertising to the next level. In this episode, Joe talk about creating a solid office culture and why hiring for culture is important. He also talks about how they value transparency as part of their culture. Tune in and discover the secrets to creating a solid office culture.

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Joe Shelerud: The Transcript

About: Joe Shelerud, Co-founder and CEO of Ad Advance, a digital ad agency specializing in Amazon advertising. He has a business and engineering background, and started selling on Amazon back in 2014. By nature, he love to dig into the data when it comes to strategy. So, when he started running the numbers on his own Amazon ads, he knew there were opportunities he was missing out on. When he started looking around for tips and help to expand on how he was optimizing his campaigns, he came to find that the approach he was taking was quite a bit more advanced than others he was connecting with. So, he thought, there might be a need for other sellers out there to find the next level of support with their ads as well. He got in touch with a friend that he worked with at a previous job, he took a look at what he was doing and had a ton of great ideas on how he could do it even better. Things rapidly progressed from there. His business partner, Matt, and Joe have been helping sellers advertise on Amazon since they started Ad Advance in 2017. They now offer full service PPC and DSP management in-house. He love managing Amazon advertising campaigns for his clients, so they can get back to the parts of their business only they can do.

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Disclaimer: This transcript was created using YouTube’s translator tool and that may mean that some of the words, grammar, and typos come from a misinterpretation of the video.

 

Disclaimer: This transcript was created using YouTube’s translator tool and that may mean that some of the words, grammar, and typos come from a misinterpretation of the video.

 

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