Do you wanna know a practical an actual marketing tip that is so simple but rarely used? But that will accelerate your ability to connect with your ideal customers, you ready?
It’s almost too simple. Be customer centric. Really look at what you’re creating in making sure that it’s customer centric. This means that a lot of the talk about your actual product doesn’t really matter until you’ve connected to what the customer really wants, and what they’re struggling with.
So, if you are really wanting to take your marketing to the next level, you want to make sure that what you’re doing is very customer centric.
Ron McMurtrie is the CMO. I had a chance to interview him on my podcast, episode 302. So go to leadersinthetrenches.com/302. And you can find out information about how to really be customer centric and why that’s so necessary in this marketplace.
You see, Ron shared with me how they have a global company and they have many different products and they have many different sectors of the market they’re going after. But they have to be so customer centric for their message to land and to be able to connect that they have just said, this is the way it is. And they’ve probably tried other things, but I share this message with you because a lot of people just aren’t very customer centric. They want to talk about them. They want to talk about their product, they want to talk about the features, they want to talk about the benefits. But really connect with the actual person that you’re going after, the one person.
Now all of this comes in my Brand Ambassador Series where I’m talking to Ron McMurtrie with Sage about how they’re using brand ambassadors and about how they’re using marketing inside their global organization.
This is the first time I’ve sat down with a CMO, and it really was a little bit overwhelming because of all of the knowledge he has and all of the experience around the global aspects of a brand.
This whole series about intro brand ambassadors is to help you if you want to be an intro brand ambassador. But if you’re the CEO, if you’re the leader of company, that you should be inspiring brand ambassadors, then this series is for you. Just go to leadersinthetrenches.com