Every business needs attention. You must have attention from those that you want to work with.
Then you want to build trust. Every business owner’s job is to establish a brand or a business the market can trust.
This is a never ending cycle of attention and trust. And trust is usually built over time, yet it can be lost quickly.
Ok, you know these things about attention and trust. So how do you do it?
You can build a business just like all the others in your market and hope that it gets some attention and trust. You and battle your way in a noisy market with marginally better marketing, customer service or even compete on price.
This is the hard way.
Or you can position your business as a unique solution in the market. You can decide that you want to be seen as an authority or thought leader. This is the easier path to growth.
I have helped many business leaders (owners/founders) of their business understand the key elements of being a market leader.
If you want to really boost your revenues. You might consider a guide I developed that combines Authority with Lead Generation – 10 Breakthrough Strategies to Increase Sales Without Cold Calling. (This takes you to my speaking website.)
Introducing: The Leaders in the Trenches “Amplify Your Authority” Content Series
Understand the key elements to Authority and Thought Leadership:
Be the Authority with Gene Hammett – Episode #105
Get the Gig: Series 3 of 3 with Gene Hammett – Episode #140
Standing Out as a Thought Leader with Dorie Clark – Episode #202
Entrepreneur Magazine -February 2016 – Why You Can’t Ignore LinkedIn for Thought Leadership
Entrepreneur Magazine – July 2015 – 3 Tips for Getting Speaking Gigs