Best Selling Authors Interviews on “Leaders in the Trenches”

Reading is a window to growth. I am honored to share my best selling author interviews with you. We talk about how their deep research impacts leadership and growth. This is an amazing group of best selling authors. More to come so subscribe to the podcast now.

We have other episodes that have content to improve transformational leadership, improve your marketing or discover leadership productivity tips.

You may also like to see other episodes of Leaders in the Trenches that I call the Best of Interviews.

One huge benefit of having a podcast is to read a book and reach out to the author to help them share the message with others. I love asking them questions that I encountered while reading their books. It is a pleasure be able to share those insights with you. If you are a best-selling author and you want to be on the show…send me an email to [email protected]

featuring Daymond John

312 | The One Missing Element to Goal Setting with Daymond John

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In the podcast interview with Daymond John, we talked about leadership and growing fast companies. We dive deep into Daymond John goal setting strategies too. We got to a point in the interview when I asked him about productivity. The moment shifted as he got intense about success in today’s distracted world. John looked me in the eye and told me that he constantly makes a conscious effort to set goals, rather than letting other people set goals for him. “I think it’s the number-one reason for success or failure,” he added.

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @TheSharkDaymond and @GeneHammett #Goals #Leadership

Daymond John Goal Setting: “I have ten goals that I read every single night before I go to bed and every single morning when I wake up” he said. “Six of them expire in six months, and the other four expire in three years, five years, 10 years and 20 years. I reset them every six months, and I never reach them. I only get 20 percent there, 30 percent there — but I get closer to there.”  

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215 | How to Make Better Decisions Using Social Influence With Jonah Berger

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Why do some things catch on while others fail? How come certain products or services become more popularized than others? Our guest, Jonah Berger examines the behavioral science behind this topic. He shares with us how people make decisions, how ideas are spread, and how social influence shapes behavior. Also, we will be exploring a more effective way for small businesses to arrive at more calculated and thus successful decision.

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211 | Narrowing It Down to the Essential with Greg McKeown

 

Greg McKeown

Are you busy? Are you pushing yourself to get it all done? Well, most of us a struggling to keep up with the opportunities we have now. And if we are not careful those good opportunities will keep us from what is most essential. Today I talk with Greg McKeown, author of NY Best Selling book, Essentialism: The Disciplined Pursuit of Less.  This is a call to maximize effort and productivity by eliminating the superfluous. We talk about narrowing down your life to the essentials.

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185 | Be Magnetic and Attract Clients with Joe Calloway

Joe Calloway

Do you have a clear idea of what you want your clients and prospects to say about you? This is the key to your success in building your business. Joe Calloway describes what it takes to be magnetic and create the business you want. Listen to this episode to learn how to be the best at what matters most.

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176 | Performing to Steal the Show with Michael Port

Michael PortWhen you “steal the show,” you are performing at your highest levels. Do you want to be a better performer in all of life’s important moments? Do you want to influence your audience when it counts – during sales conversations, business presentations, keynote speeches, and more – and succeed in high-stakes situations? We have 5-time NY best selling author, Michael Port, on the
show today and he shares his wisdom on performing at your highest level. This is for speakers, coaches, consultants and just about anybody ready to raise their game.

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124 | Speaking to Transform Your Business with Amy Mead and Michael Port

Amy Mead and Michael PortTaking the stage is a privilege and an honor. The audience deserves all you can give them. Most speakers focus on the content so much that they forget the important aspects of the performance. Well, today is my privilege to share with you the interview with Amy Mead and Michael Port. Amy is a top ranked speaker coach and Co-Founder of Heroic Public Speaking (HPS). Michael is also a Co-Founder of HPS.

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Michael’s and Amy’s Target Audience: Michael and Amy work with individuals who have the desire to improve their speaking abilities and make them compelling and take it to the stage. This includes anyone from keynote speakers, to professionals who want to lead better, or someone preparing for an interview.

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114 | Money Is An Echo Of Value With Bob Burg

Bob BurgMany people mistakenly interchange “money” and “value.” However, value comes first. Value is the relative worth of a service or product. Value is always from the perspective of the buyer. Our guest today is Bob Berg, Wall Street Journal bestselling author. Bob has written many books on sales and his perspective on value is critically important for leaders. Bob clarifies what he means with the quote “money is an echo of value.”

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Bob’s Target Audience: Bob serves the entrepreneurial market. Specifically, he targets those who love what they do, understand what they provide but are also uncomfortable with the sales process. They may not be completely aware of their worth. Bob aims to helps them develop better communication skills. Inevitably he then shows them how to make more money and serve more people.

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104 | Create Your Contagious Message with Jonah Berger

Jonah BergerIn this day and age, most of us are totally engulfed in the world of internet marketing and advertising. But what about “Word of Mouth” as a tool to emotionally provoke and connect with our target audience? It’s something we may not give as much thought to in our modern context, but according to Jonah Berger’s research, it could just be the most powerful tool we have.

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Jonah’s Target Audience: Jonah’s target audience includes entrepreneurs with small businesses to large fortune 500 companies to non- profits, to start ups and everything in between.

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088 Michael Gerber | Entrepreneur, Do You Know How Broken Your Mindset Is?

Michael GerberEntrepreneurs get into business because of a skill and to solve problems. However, they rarely think of the mindset of being an entrepreneur. Your inner beliefs, values and possibility is all contained in your mindset. Michael Gerber, author of The E-Myth Revisited , shares his insights on being a successful entrepreneur. This episode dives deep into the thinking and the limitations we set for ourselves.

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069 Susan Friedmann | Riches in Niches-Don’t Let your Fears Stop You

Niching is the #1 way I know to set a solid foundation to establish your brand. It is all about positioning yourself as the authority and standing out from the crowd around you.

Susan Friedmann, the author of “Riches in Niches”, an international best selling book shares amazing wisdom here in this episode. Susan talks about the fears that keep people from finding their profitable niche.

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068 David Meerman Scott | On the Web, You Are What You Publish

David Meerman ScottWhen you publish content on the web, it is searchable by everyone (fact).  When you publish valuable content, it positions you as an authority (fact).  When you publish crap…well, you get the point.

David Meerman Scott, author of many books on Sales and Marketing like “The New Rules of Marketing & PR”, talks about how content creation is changing.  He shares specific insights that you can use to attract new clients.  Listen in hear for tremendous value and take action on it today.

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