Improve Your Marketing Interviews on “Leaders in the Trenches”

All companies want to improve your marketing. These interviews with marketing leaders and even special training by me, Gene Hammett, will help you generate more leads and increase your influence.

We have other episodes that have content to improve transformational leadership, improve your marketing or discover leadership productivity tips.

You may also like to see other episodes of Leaders in the Trenches that I call the Best of Interviews. You can get the best interviews over the last three years.

One huge benefit of having a podcast is to be dive into conversations with experts about the latest trends in marketing and changes that developed that improve lead generation. Leaders may not need to know how to do each of these new strategies; however, it helps when they understand the impact they can have on the business growth. Many of these experts are best selling authors.

306 | How to Re-Purpose Content with Brian Wright

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Brian Wright

Creating content for your brand has become a necessary part of sharing your message and building your community. You also want to re-purpose your content into the right channels. Today’s interview is with Brian Wright is on how to repurpose content. Discover why it is important and how to make the most of it.

Target Audience: Brian serves entrepreneurs, business people, career enthusiasts and people who want to better themselves.

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305 | The Evolution of PR with Donna Cravotta

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Donna Cravotta

The Evolution of Public Relations (PR) has been needed for years now. In fact, I still get nearly 100 pitches per month from people requesting to be on my show. 99% of them are old-school approaches. It is rare that any of them actually take the time to do anything specific for me. The guest today is Donna Cravotta with Social Pivot PR. Donna shares her wisdom on the changes in the industry and what that means for you.

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304 | The Brand Ambassador Series: Salesforce with Ludo Ulrich

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Ludo Ulrich

The use of Internal Brand Ambassadors is not new and yet so few have used this strategy well. One company that has embraced their employees to be Brand Ambassadors is Salesforce. Our guest is Ludo Ulrich who is the chief in charge of developing deeper awareness in the startup community about the company, products and services offered by Salesforce. Ludo shares how he has developed this role and the importance for the organization.

Target Audience: Salesforce engages business founders developers in a way that helps them grow through effective marketing.

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303 | The Brand Ambassador Series: CEO of Impact, Bob Ruffolo

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Bob Ruffolo

Fast growth companies understand the value of core values, purpose and people that allow for the culture to support the growth.  Hiring right and developing leaders from within becomes critically important. My guest today is Bob Ruffalo, CEO of Impact Branding and Design. Bob shares how his use of Internal Brand Ambassadors impacts more than growth, but the growth of the people too.

Target Audience: Impact Branding and Design is helping to change the landscape to help businesses understand marketing better. Bob works with people who are wanting to have success and they focus on marketing to get there.

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302 | The Brand Ambassador Series: CMO of Sage

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Ron McMurtrie

Ron McMurtrie, CMO of Sage talks to us about the Evolution of Marketing. Where being ahead of the game means staying relevant with their customers. In today’s world of marketing, it is not about mapping out their customer journey. It is about allowing the customer to map out their own journey. By managing a team where each person serves based on their speciality, Ron and his team at Sage can meet their clients where they currently are. This is what gives Sage their competitive advantage!

Target Audience: Ron is the CMO for Sage Group, a company focused on providing accounting payroll, HCM and payment solutions. Their sweet spot is focusing on small businesses and startups.

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301 | The Brand Ambassador Series: VP of The One Thing

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Geoff Woods

Discover how empire builders are letting others build an empire for themselves. Keller Williams Realty has embarrassed the idea of “Internal Brand Ambassadors.” The interview today is with Geoff Woods who shares how he has stepped in as VP of The One Thing. He is a perfect example of Brand Ambassadors sharing the message and taking ownership for growth.

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