Improve Your Marketing Interviews on “Leaders in the Trenches”

All companies want to improve your marketing. These interviews with marketing leaders and even special training by me, Gene Hammett, will help you generate more leads and increase your influence.

We have other episodes that have content to improve transformational leadership, improve your marketing or discover leadership productivity tips.

You may also like to see other episodes of Leaders in the Trenches that I call the Best of Interviews. You can get the best interviews over the last three years.

One huge benefit of having a podcast is to be dive into conversations with experts about the latest trends in marketing and changes that developed that improve lead generation. Leaders may not need to know how to do each of these new strategies; however, it helps when they understand the impact they can have on the business growth. Many of these experts are best selling authors.

Team Growth Think Tank with Nicholas Kusmich

Marketing Myths and Strategies for Growth Now with Nicholas Kusmich at H2H Media Group

In this engaging podcast episode, we debunk prevalent marketing myths and unveil proven strategies for achieving rapid growth in the present landscape. Join us as we navigate through the realms of marketing myths, discussing misconceptions that might hinder growth initiatives. Today’s guest is Nicholas Kusmich, Founder of H2H Media Group. Nicholas sheds light on groundbreaking approaches, dispelling these marketing myths to help businesses thrive. Get ready to explore innovative tactics and insightful tips that debunk common misconceptions, empowering listeners with the knowledge needed to implement effective growth strategies. Tune in for a compelling discussion that challenges conventional wisdom, exposing marketing myths while guiding you toward successful growth strategies for today’s dynamic market.

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Transformational Leadership Lessons From a Pro Athlete with Chris Redhage at ProviderTrust

Every business must execute if they want to stay in business. I also believe that companies must develop their people. One way to look at this is transformational leadership. It is an essential set of strategies and approaches to get people to shift from the inside out. Today’s guest is Christopher Redhage, Co-Founder and Partner at ProviderTrust. Inc Magazine ranked his company #3715 on the 2021 Inc 5000 list. ProviderTrust is a healthcare software resource providing a simple solution for storing, managing, and monitoring required healthcare credentials. Christopher shares his insights on transformational leadership and why it matters. We talk about the everyday management oversights that get in the way of leading your people. Discover more about transformational leadership so you can lead powerfully.

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GTT Featuring James Heller

Persistence Drives Growth with James Heller at Wrapify

Persistence is needed more than ever as everything is changing fast. Those people that have persistence will drive the company goals forward. Part of the formula is hiring people that already have a natural dose of persistence inside them. You also have to lead them to increase their confidence too. My guest today is James Heller, Founder of Wrapify. His company was ranked #309 in the 2019 Inc 5000 list. Discover how James sees persistence in his fast-growth company. We talk about the ins and outs of persistence.

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GTT Featuring Adam LaBarbera

Transparent Leadership Creates Trust with Adam LaBarbera at EETechMedia

Transparent leadership creates trust with your people. When you embrace openness within everything, you have a chance to create a remarkable culture. Employees feel heard and valued. The transparent leader must be courageous. My guest today is Adam LaBarbera, CEO of EETechMedia. His company was ranked #301 in the 2019 Inc 5000 list. We talk about the power of being a transparent leader. Adam shares his journey to figuring it out. Discover why being a transparent leader drives company growth

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GTT Featuring James Dowd

Discover Why Employee First Works with James Dowd at Iuvo Logistics

Our people are the most valuable aspects of our businesses. It more than their hard work and even their output. However, customer first has dominated much of the leadership for many decades. “Employee First” is a model of leadership where people are put ahead of the strategy, technology, profits, and even customers. My guest today is James Dowd, Co-Founder of Iuvo Logistics. His company was ranked #310 in the 2019 Inc 5000 list. Discover the benefits of “Employee First” beyond happy employees. James shares how he created a new model within his industry and the improvement of his retention rate. “Employee First” may be foreign to you, but it could be the key to new growth.

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GTT Featuring Roy Dekel

Creating A No Excuses Culture to Drive Growth with Roy Dekel at SetSchedule

What do you do with the excuses your people come up with for why they didn’t make a goal? If you tolerate excuses, you will get more of them. This episode is about creating a “no excuses culture.” This episode is a proactive strategy to align your company to take ownership of their work. A “no excuses culture” will generate loyalty and creativity when times are challenging. If you are tired of the excuses, this is the interview for you. My guest today is Roy Dekel, Founder of SetSchedule. His company was ranked #196 in the 2019 Inc 5000 list. We talk about Roy’s approach to a no-excuses culture. Roy shares with you how he has created his no-excuses culture. We talk about using a powerful technique when excuses are tossed about. Discover how you could benefit and implement a no-excuses culture.

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GTT Featuring Josh Levin

Put People Over Profits to Drive Growth with Josh Levin at Empowered Electric

Most leaders that profit and revenues are the most crucial factors for company growth. These same people often have a limited view of what it takes to grow a business. However, putting people over profits has proven to drive growth. My guest today is Josh Levin, Founder of Empowered Electric. His company was ranked #210 in the 2019 Inc 5000 list. His success in company growth is hard to deny. But Josh is most proud is that his company clearly puts people over profits. In our interview, we talk about the strategy of people over profits. Learn how Josh sees his job as a leader. Discover the importance of caring for people. If you want your company to grow fast, put people over profit.

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Growth Think Tank with Pete Maldonado at Chomps.com

Ownership Requires Everyone To Have a Seat At The Table with Pete Maldonado at Chomps.com

What would happen if you gave everyone a seat at the table? I know from experience what happens when you don’t give your people a seat at the table. My guest today is Pete Maldonado, Founder of Chomps.com. His company was ranked #22 in the 2019 Inc 5000 list. Pete shares the benefits of everyone having a seat at the table. We talk about the fast growth of Chomps and why it is so essential for everyone to have a seat at the table.

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GTT Featuring Tony Whalen

The Value of Coaching with Tony Whalen at Vision33

Before you think about hiring a coach for yourself or someone on your team, you want to think about the value of coaching. I hired a coach in the first two years of launching my business, and it was a powerful experience that helped me create a five million dollar business by year three. I would say that the value of coaching is priceless when you decide to transform from the inside out. You have to be ready for new insight and be prepared to be challenged. My guest today is Tony Whalen, Founder, and CEO of Vision33. His company was ranked #812 in the 2012 Inc 5000 list. Even more impressive is the fact that they have been honored to be on the Inc 5000 eight times over the life of the company. We talk about the value of coaching from his experience. Tony is not a client of mine here to tell you about me. I was not his coach. When we talked, I was intrigued by how he saw the value of coaching. Listen in to our conversation so that you can better understand what your value of coaching could be.

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Chris Cochran and Richard Hoehn

Company Growth Requires Sales Execution with Chris Cochran and Richard Hoehn at FreightWise

To have revenue growth, you have to get good at sales execution. When I say sales execution, it is the art and science of closing the deal. Every company has to figure out the path to predictable sales execution if you want to grow beyond where they are now. My guests today are Chris Cochran and Richard Hoehn, Co-founders of FreightWise. Their company was ranked #2 in the 2019 Inc 5000 list. They share with us how they looked at sales in the early days of the company. There are some counter-intuitive strategies that they took to improve their sales execution. Improving your sales is a powerful force for growth. Discover how you can improve your sales execution in today’s episode.

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GTT Featuring Jeremy Delk

Getting Your Culture to Embrace Failure with Jeremy Delk at Tailor Made Compounding

You have likely heard that failure should not be avoided. You have heard that failure is part of the process. However, too many companies have a culture that is playing not to fail. This is dangerous in many ways. When you embrace failure throughout your culture, you have people that are innovating and pushing the boundaries of new success. A leader’s job is to embrace failure in such a way that the team embraces failure too. My guest today is Jeremy Delk, CEO of Tailor Made Compounding. His company was ranked #21 in the 2019 Inc 5000 list. Jeremy shares why you must embrace failure. He gives you specific examples of how failure has been the path to growth. Discover how to get your culture to embrace failure in this episode.

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GTT Featuring Jeff Hay

New Ideas to Retaining Employees with Jeff Hay at RDI Technologies

Fast growth requires you to be great in many aspects of the business. One area that has many benefits is retaining employees. Your employees have relationships with your clients. Your employees have the skills and experience that drives the business forward. It hurts all areas of the business when they leave, especially the bottom line. Today’s guest is Jeff Hay, founder of RDI Technologies. RDI was #33 on the 2019 Inc 500 list. Jeff gives you new ideas to improve employee retention. Discover how you can add new ways to improve employee retention.

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