Improve Your Marketing Interviews on “Leaders in the Trenches”

All companies want to improve your marketing. These interviews with marketing leaders and even special training by me, Gene Hammett, will help you generate more leads and increase your influence.

We have other episodes that have content to improve transformational leadership, improve your marketing or discover leadership productivity tips.

You may also like to see other episodes of Leaders in the Trenches that I call the Best of Interviews. You can get the best interviews over the last three years.

One huge benefit of having a podcast is to be dive into conversations with experts about the latest trends in marketing and changes that developed that improve lead generation. Leaders may not need to know how to do each of these new strategies; however, it helps when they understand the impact they can have on the business growth. Many of these experts are best selling authors.

319 | How to Make Your Marketing More Effective with Lynan Saperstein

The process of creating a more effective marketing strategy includes tracking ROI. You can’t wing this component. You can’t use “gut feeling” in the fine-tuning phase of marketing. Lynan Saperstein, Founder of The Experience Experts, shares with us simple ways to improve your marketing by being willing to track it. Results are the game. Discover ways to make your marketing more effective.

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Marketing More Effective with Lynan Saperstein

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how to get on podcast

How to Get on a Podcast

how to get on podcastDo you want to know how to get on a podcast?  You likely know the power of podcasting, and very likely you are a listener to a few podcasts. Podcasts listeners are growing and can be powerful in attracting prospects to your business. Even the smaller shows are worth it. The average podcast show is just under 30 minutes. The average listener is listening to 80% of the show. That is intimately listening with headphones while driving or working out (the most common times people listen to podcasts).

Stats on Podcasting from Nielsen Report, Aug 2017:

  • 50% of all US homes are podcast fans in 2017
  • Podcast listeners listen to an average of 7 different shows per week, up from 5 in 2017
  • 17% (48 million) listen to podcasts weekly – up from 15% in 2017
  • 45% of monthly podcast listeners have household income over $75K – vs 35% for the total population

Many Benefits of Podcast Interviews

One huge benefit to being a guest on a podcast is you can really zero into an audience that is relevant to your message.  There is a podcast for everything from business, health, marketing, leadership, history, TV shows, and so much more.

When you learn the strategies on how to get on a podcast, you will have a chance to give your message to the audience that if done will cause them to see you as a trusted advisor.

Most Approaches to Get On Shows are BAD…

There are tons of resources that will tell you how to get on podcasts. Most of it is ineffective advice.  There are many articles that will tell you can write a “pitch email” and send it out. This is a really bad strategy. Most podcasts get dozens of “pitches” every month and rarely take any from those random emails. I get 60+ pitches each month for my podcast Leaders in the Trenches. It is crazy how many people want to be on the show. I do have a popular show that has been honored by Inc and Entrepreneur Magazines as top podcast for leaders. The show gets thousands of downloads per show with leaders that in CEOs of companies from $1million to about $10million in revenue. I am not bragging with this, but I share to let you know who my audience is.

I can only take one or so per month from pitches (really less than one per month, but who really cares about the exact percentage). The reality is a pitch email is a bad approach.

Most of my guests are selected based on being an expert in an area that I think my audience needs insight. I find my guests that are top speakers, authors of books and leaders of fast-growing companies.

Most Pitch Emails Suck

They are all very similar. It is all about them. It is “look at what I have done” or “you must have me on your show” and it gets old. I call this the “I’m awesome email.” This all you get with PR companies. Most are boring and don’t have value to my show. You have to research the show to make this work for you or be a semi-famous person. Discover how to get on a podcast by avoiding pitching yourself.

Be Proactive

One area that is very important is you must avoid waiting to be discovered. Get intentional and proactive about the shows that you would like to be a guest on. It is rare that you will be discovered as often as you want.

The Right Approach is to Start With a Relationship Before You Pitch

Podcasters are people. Treat them the way you want to be treated. You can use any relationship building techniques you want, but please don’t pitch first.

Here are some easy ways to begin that relationship:

  1. Share impact that the show has had on you. If you have listened to the show and used a strategy or started a ritual, tell the podcast host your story. Let them know your gratitude.
  2. Give a Rating and Review on iTunes and other platforms are huge (screenshot them and let them know you love the show). You can send it in an email or Twitter. Don’t expect to get on the show just because you give a review. You still have to be relevant to the audience of the show. But this will get there attention. Try it and you will see.
  3. Share the show on Twitter, Instagram, Facebook with the guest and host handles included. Be specific and demonstrate that you genuinely know the show and like it.
  4. Send an email praising the show. You can talk about the guests, the topics, the format, the questions, and anything else.
  5. Send an email suggesting a topic. Give thanks for previous content and ask them a question about something you are struggling with. Ask them if they have plans to create a show in that area.

Keep doing these until you get noticed. Even a “thank you” is great. Then engage in a conversation. Get to know the host. Care about them before you pitch yourself.

Keys to Remember in How to Get on a Podcast:

+ Give something
+ Praise them for what they create
+ Don’t pitch until you have connected at some level.

 

SPECIAL NOTE: Just because you do all these things, does not mean you will get an invite. Podcast hosts are typically very guarded in who they put in front of their audiences. You will have to be a great fit for the audience. You will have to have real value with your message. And you will have to be patient too. You can never go wrong with starting a relationship first.

 

Brian Wright

306 | How to Re-Purpose Content with Brian Wright

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Brian Wright

Creating content for your brand has become a necessary part of sharing your message and building your community. You also want to re-purpose your content into the right channels. Today’s interview is with Brian Wright is on how to repurpose content. Discover why it is important and how to make the most of it.

Target Audience: Brian serves entrepreneurs, business people, career enthusiasts and people who want to better themselves.

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Donna Cravotta

305 | The Evolution of PR with Donna Cravotta

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Donna Cravotta

The Evolution of Public Relations (PR) has been needed for years now. In fact, I still get nearly 100 pitches per month from people requesting to be on my show. 99% of them are old-school approaches. It is rare that any of them actually take the time to do anything specific for me. The guest today is Donna Cravotta with Social Pivot PR. Donna shares her wisdom on the changes in the industry and what that means for you.

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Ludo Ulrich

304 | The Brand Ambassador Series: Salesforce with Ludo Ulrich

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Ludo Ulrich

The use of Internal Brand Ambassadors is not new and yet so few have used this strategy well. One company that has embraced their employees to be Brand Ambassadors is Salesforce. Our guest is Ludo Ulrich who is the chief in charge of developing deeper awareness in the startup community about the company, products and services offered by Salesforce. Ludo shares how he has developed this role and the importance for the organization.

Target Audience: Salesforce engages business founders developers in a way that helps them grow through effective marketing.

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Bob Ruffolo

303 | The Brand Ambassador Series: CEO of Impact, Bob Ruffolo

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Bob Ruffolo

Fast growth companies understand the value of core values, purpose and people that allow for the culture to support the growth.  Hiring right and developing leaders from within becomes critically important. My guest today is Bob Ruffalo, CEO of Impact Branding and Design. Bob shares how his use of Internal Brand Ambassadors impacts more than growth, but the growth of the people too.

Target Audience: Impact Branding and Design is helping to change the landscape to help businesses understand marketing better. Bob works with people who are wanting to have success and they focus on marketing to get there.

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Ron McMurtrie

302 | The Brand Ambassador Series: CMO of Sage

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Ron McMurtrie

Ron McMurtrie, CMO of Sage talks to us about the Evolution of Marketing. Where being ahead of the game means staying relevant with their customers. In today’s world of marketing, it is not about mapping out their customer journey. It is about allowing the customer to map out their own journey. By managing a team where each person serves based on their speciality, Ron and his team at Sage can meet their clients where they currently are. This is what gives Sage their competitive advantage!

Target Audience: Ron is the CMO for Sage Group, a company focused on providing accounting payroll, HCM and payment solutions. Their sweet spot is focusing on small businesses and startups.

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