There is a hard way and an easy way. You can choose either, but listening to this episode might help you in your decision to “focus” or “specialize” your business. Most photographers choose the hard way by offering their services to anyone and everyone. Just because you can take pictures of anyone, does not mean you should. Laurel Staples shares her journey to becoming a photographer to one specific audience and how she gets tons of referrals and built a steady stream of leads that come directly to her.