Leaders in the Trenches Podcast

Leaders in the Trenches started in 2014 to serve leaders on their journey of growth and significance with their work. It is conversations with leaders for leaders. My name is Gene Hammett, host of the show. I am proud to be recognized by Inc Magazine and Entrepreneur Magazine for our impact on leaders that are evolving to better serve their teams.

Leaders in the Trenches - leadership podcast

Over the years, I have interviewed leaders in amazing companies, best selling authors, and experts that serve leaders. We have touched on topics of growth, culture, leadership, sales, marketing and other areas of growth for leaders.

Latest Episodes…

 

013 Laurel Staples | What This Photographer Knows About Marketing That Can Help You Change Your Business

There is a hard way and an easy way. You can choose either, but listening to this episode might help you in your decision to “focus” or “specialize” your business. Most photographers choose the hard way by offering their services to anyone and everyone. Just because you can take pictures of anyone, does not mean you should. Laurel Staples shares her journey to becoming a photographer to one specific audience and how she gets tons of referrals and built a steady stream of leads that come directly to her.

 

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012 Dr. David Phelps | Freedom is the Dream When You are “In The Trenches” – Discover What this Dentist Coach Did to Change his Mindset to Achieve Freedom

David PhelpsThis show is all about “freedom”. Entrepreneurs get into business for many reasons, but one of the huge benefits is the “freedom” that business owners have. Freedom is the dream. Freedom is the powerful force that keeps you working through the beginning stages of your business. Well, we all know that the level of freedom that we really want comes after you have built up the business so that you are no longer “in the trenches”. What does it take to get there? Learn form Dr. David Phelps, the dentist that discovered he could build a business that truly did have freedom. You will learn some of the mindset shifts necessary to create a business that gives you freedom and keeps you from having to do EVERYTHING in your business.

Get his specific approach to freedom that any business owner that is “in the trenches” can implement. Plus hear Dr. Phelps’s powerfully heartfelt reason for creating freedom in his dental practice.
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011 Jennifer Bourn | A Web Design Company that Gets It – The Benefits of Really Understanding What Your Clients Need

Jennifer BournLet me be direct and say that many web design firms don’t get it.  They attempt to be all things to all customers.  If you have listened to previous episodes here, you understand that is dangerous.  Jennifer Bourn gets it, and it shows in how she runs her company.  She really understands her customers and she knows how to market herself so that they self select themselves for their services.  They know they want to work with her company before they get on the phone.  In this interview, we talk about what got her to this strategy and the success that this approach has provided her company.

The moral of this episode is you really must know your customers and what they want so that you can be the company they want to buy from.

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010 Kevin Rogers | The #1 Way You are Screwing Up Your ‘About’ Page – And How to Fix It in 60 Seconds!

Kevin RogersKevin Rogers is the man…the man with a gift to tell a story, make you laugh and help you tell others what you do.  In today’s episode, we will discuss humor in business, the value of giving away your stuff for free and Kevin’s new book “The 60-Second Sales Hook”.  Speaking of hooks…what is your HOOK?  Does it invite conversation or does it have people running (quickly) away from you?

Kevin has reached a level of success in his business that few obtain.  He is paid thousands to write a single page of copy in a sales letter, but most often he is brought in to write and re-work all elements of marketing for big product launches.  One of his recent clients is “Bullet Proof Coffee” which is getting to be super popular these days…likely to do with Kevin’s handy work behind the keyboard.

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009 Jessica Rhodes | From a General Virtual Assistant to Mastering a Niche in Podcasting – Jessica’s Journey to Solving a Specific Problem

Jessica RhodesJessica Rhodes started her Virtual Assistant (VA) services to entrepreneurs by offering all the different services business owners wanted. She was pulled in many directions and knew that business would be better when she found her niche. She engaged a business coach to help her focus her business and she makes a very strong decision by listening to the needs of her clients. Now Jessica has a thriving business and she is uniquely positioned to offer her services. This is a great story of going from a broad approach to being very specific.

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008 Megha Rodriguez | Learn How to Be IN the Conversation with Your Ideal Client

Megha RodriguezMegha has finally found her profitable niche for her business, but it was not always the case.  Being the jack of all trades (taking any client that came along) stressed her out so she decide to find your target audience.  They key is being INSIDE the conversation with her ideal client so her marketing is more effective and delivery of her services is more complete.  Megha shares the fears she faced along the way and the successes too.

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007 Jason Silverman | Web Design Firm Proves the Power of the Niche – More Impact and Better Value

Jason Silverman

Jason blows me away in this interview by sharing his approach to building his business. Jason clearly believes in niching and lives it with each of his businesses. Most web design firms or agencies tend to approach the business with an “I can do it all” mindset, but specializing in one niche can be powerful and rewarding. You will even hear how Jason charges more because he is delivering a full and powerful solution. Jason tells it like it is in this episode.

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006 Jason Swenk | From Zero Subscribers to a Six Figure Business in 3 Months

Jason SwenkIn this episode of the Leaders in the Trenches Podcast, I’m pumped to welcome a great friend of mine, Jason Swenk to the show! We are going to explore the journey he had in creating his six figure consulting business in about 3 months (that’s on-the-side to his full-time job). Well…actually he started before that 3 month period, but once he decided to really focus on Digital Agencies he began to make huge strides to success.

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005 Kimanzi Constable | Facing his Fears of Limiting His Business-Now Kimanzi has a Real Impact Business


Kimanzi ConstableKimanzi Constable started out with a ton of success by selling 80,000 books using social media and transforming his own life in the process. To get there, he began with a wide and broad approach, but quickly realized he had to narrow and be specific to create a powerful business that really makes an impact for his clients. Kimanzi had to face his fears of limiting his business so that he could find a new level of success.

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004 Rick Mulready | The Dangers of Being the Jack of All Trades and the Master of None and What to Do About It?

Rick MulreadyRick Mulready interviews Fortune 500 social media managers to find out how small business can better use social media. Rick’s tool of choice is Facebook. We discuss how Facebook offers a way to connect with your ideal customer using many different features available to advertisers, even if you don’t use Facebook, the value gathered from this conversation helps you understand “if everybody is your customer, nobody is your customer”.

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003 Deanna Maio | Why is it easy to see someone else’s profitable niche, but hard to see your own?


Deanna MaioToday we talk with Deanna Maio who has recently gone through a re-branding experience for her business, Delegated to Done. We discuss the importance of finding the “profitable niche” as well as how difficult that can be without the help of someone to support you and challenge your thinking. The name for the episode says it all…we’ll explore why it is hard to see your own profitable niche. Read more

002 Jim Palmer | Struggled While “in the trenches” but Focused His Business and Found Success…and Finally a Vacation

Jim PalmerJim’s story is unique in all the specific twist and turns, but the principles are similar across all business owners that have pulled themselves “out of the trenches”.  From the days of his first newsletter in 1981 to now where Jim is a successful author, coach and entrepreneur.  Jim’s key strategy was to really focus his business before he began to broaden it. Find out how and why he did focus his work inside this episode. Read more