In this day and age, most of us are totally engulfed in the world of internet marketing and advertising. But what about “Word of Mouth” as a tool to emotionally provoke and connect with our target audience? It’s something we may not give as much thought to in our modern context.
Jonah believes that people are under the misconception that think they NEED to advertise. However, most people make decisions because a peer recommended something them (word of mouth). It’s really about TRUST. It’s a known fact that business owners don’t always have funds to advertise. His guidance includes helping business owners turn their customers into “advocates”- people who will share their message.