Are you the CEO of your company? And if so, have you been the one that’s been in the media or speaking at conferences to represent your brand?
I love that that it’s an option for you and your business. But, what would be even better than that is if your company continues to grow as you bring people on, that you actually have what we call brand ambassadors. These are actually internal brand ambassadors where you are taking people inside the company and letting them grow into an area that they want to, and this actually creates ownership into the role. But also, they are actually speaking at conferences to get the word out there for you. And they’re really ambassadors for you in the marketplace. How does that sound?
Well, I recently had an interview with Bob Ruffolo with IMPACT Branding and Design. He’s a phenomenal company, or phenomenal leader inside this company, and he’s the number one HubSpot partner last year. And Bob learned a few years ago that his employees would love to speak at conferences instead of just him. And what he ended up doing was, he allowed them to speak at these conferences, and they loved it.
And what happened after that is they actually created multiple podcasts. In fact, seven podcasts, I won’t even try to hold up fingers here, but seven podcasts that really does drive the business forward.
Now, that is because they wanted to create something really special in the marketplace. And, this is the way he’s done this. If you want the full interview and some of the depth behind this, make sure you go to leadersinthetrenches.com/303. Get all the details from Bob himself. And I asked him questions about the power of this brand ambassadors inside his company.
And by the way, there’s only 50 people in the company, and they have seven podcasts now. So, think about that. They’re getting the word out there. They are in the media and their marketplace. And, it really is a powerful way to grow the company.
Alright, my name’s Gene Hammett, I work with hyper-growth companies to help them understand growth and the chaos that comes with it, and to really create new strategies to help them go forward. So as always, lead with courage, and look for the next episode at Leaders in the Trenches. Talk to you soon.