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155 | Digital Marketing: What’s Working Now Episode 3 of 3 Gene Hammett

155-Gene-Hammett-featuredI’ve spent hundreds of thousands of dollars on my website. I’ve learned what to do and what not to do and my advice is this: Be Tactful. Before you jump into handing over your credit card to the next service promising you leads, I want you to take a step back and get to really know your ideal client. Nothing you do can be effective if you are not drawing in your ideal clients to your website. And you know what else? If you’re not a big fan of marketing, I’ve got good news for you. When you do it right and when you provide real VALUE to your ideal clients, it doesn’t feel like marketing. Lean in for all this and more…

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Target Audience: Gene works with entrepreneurs who want to master themselves and their business so they can do work that matters.

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154 | Digital Marketing: What’s Working Now Episode 2 of 3 with Dustin Drees

Dustin DreesAre you guessing what and how things are converting on your website? A lot of people do it this way and if you’re one of those people, you really want to lean into this episode. Today’s podcast guest, Dustin Drees tells us why it’s so important to drop the guessing game and determine what the real numbers are for optimal success. Plus, with the technology we’ve got at hand, determining numbers has become an exact science. As always, if you’re not into the numbers and research game, you want to hire someone to do that for you since this is a crucial factor for your business.

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Target Audience: Dustin’s target audience includes clients who have at least 20,000 unique visitors to their website per month. His aim is to improve their revenue and conversions online.

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