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GTT Featuring Jonah Berger

Interview with the Author: The Catalyst by Jonah Berger

Whenever we try to change something, we often default to a particular approach: Pushing. Is the boss not listening to that new idea? Send them another PowerPoint deck. Client not buying the pitch? Remind them of all the reasons they should. Today we talk about removing what is blocking people from change. Jonah Berger, professor at Wharton Business School and best-selling author, talks about his new book The Catalyst. We look at the five barriers that prevent change and how to mitigate them. Jonah Berger is a researcher and shares his unique point of view on how you can become a catalyst to change.

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featuring Dina Dwyer Owen

313 | Operationalizing Company Values with Dina Dwyer Owen

Company values are often taken for granted. We take time to develop values with our teams (I hope you include your team). We talk about them for a while. Then we let them fade away into the background. Our guest today is Dina Dwyer, the CEO of The Dwyer Group – a group of companies. These brands provide a diverse array of specialty services through more than 3,100 franchises in nine countries. Dina shares why values are so critical to growth. Discover more about values than the traditional conversation going on these days.

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Values within your company are often taken for granted. We take time to develop values with our teams (I hope you include your team). We talk about them for a while. Then we let them fade away into the background. Our guest today is Dina Dwyer, the CEO of The Dwyer Group – a group of companies. These brands provide a diverse array of specialty services through more than 3,100 franchises in nine countries. Dina shares why values are so critical to growth. Discover more about values than the traditional conversation going on these days.

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309 | Leading Innovation with Josh Linkner

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Josh Linkner

Innovation is not a buzz word. Innovation is necessary in our world of ever-changing tech, marketing, and customer expectations. Discover how to develop a culture of innovation with Josh Linkner. Josh is a renowned speaker and helps audiences see innovation from a different perspective.

Target Audience: Josh works with organizations that want to inject innovations on a deeper level in order to elevate their entire organization.

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featuring Adam Robinson

308 | Hire Right to Maintain HyperGrowth with Adam Robinson

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Adam Robinson

Do you want to build an elite team of superstars that support you and your clients? I bet you do. Having a great team is the dream of leadership. Author of “The Best Team Wins;” Adam Robinson is the co-founder and CEO of Hireology, driving his mission to help business owners make better hiring decisions using predictive data and innovative technology.
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Bryan Falchuk

307 | Values are the Heart of Leadership with Bryan Falchuk

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Bryan Falchuk

Values are the heart of leadership. If you are not clear about your values, how can you expect others around you to be clear? Bryan Falchuck shares how leadership and values relate. Listen in for more details on how clarifying values transforms the way you show up as a Leader. 

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Brian Wright

306 | How to Re-Purpose Content with Brian Wright

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Brian Wright

Creating content for your brand has become a necessary part of sharing your message and building your community. You also want to re-purpose your content into the right channels. Today’s interview is with Brian Wright is on how to repurpose content. Discover why it is important and how to make the most of it.

Target Audience: Brian serves entrepreneurs, business people, career enthusiasts and people who want to better themselves.

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Donna Cravotta

305 | The Evolution of PR with Donna Cravotta

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Donna Cravotta

The Evolution of Public Relations (PR) has been needed for years now. In fact, I still get nearly 100 pitches per month from people requesting to be on my show. 99% of them are old-school approaches. It is rare that any of them actually take the time to do anything specific for me. The guest today is Donna Cravotta with Social Pivot PR. Donna shares her wisdom on the changes in the industry and what that means for you.

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Ludo Ulrich

304 | The Brand Ambassador Series: Salesforce with Ludo Ulrich

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Ludo Ulrich

The use of Internal Brand Ambassadors is not new and yet so few have used this strategy well. One company that has embraced their employees to be Brand Ambassadors is Salesforce. Our guest is Ludo Ulrich who is the chief in charge of developing deeper awareness in the startup community about the company, products and services offered by Salesforce. Ludo shares how he has developed this role and the importance for the organization.

Target Audience: Salesforce engages business founders developers in a way that helps them grow through effective marketing.

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Bob Ruffolo

303 | The Brand Ambassador Series: CEO of Impact, Bob Ruffolo

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Bob Ruffolo

Fast growth companies understand the value of core values, purpose and people that allow for the culture to support the growth.  Hiring right and developing leaders from within becomes critically important. My guest today is Bob Ruffalo, CEO of Impact Branding and Design. Bob shares how his use of Internal Brand Ambassadors impacts more than growth, but the growth of the people too.

Target Audience: Impact Branding and Design is helping to change the landscape to help businesses understand marketing better. Bob works with people who are wanting to have success and they focus on marketing to get there.

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Ron McMurtrie

302 | The Brand Ambassador Series: CMO of Sage

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Ron McMurtrie

Ron McMurtrie, CMO of Sage talks to us about the Evolution of Marketing. Where being ahead of the game means staying relevant with their customers. In today’s world of marketing, it is not about mapping out their customer journey. It is about allowing the customer to map out their own journey. By managing a team where each person serves based on their speciality, Ron and his team at Sage can meet their clients where they currently are. This is what gives Sage their competitive advantage!

Target Audience: Ron is the CMO for Sage Group, a company focused on providing accounting payroll, HCM and payment solutions. Their sweet spot is focusing on small businesses and startups.

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301 | The Brand Ambassador Series: VP of The One Thing

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Geoff Woods

Discover how empire builders are letting others build an empire for themselves. Keller Williams Realty has embarrassed the idea of “Internal Brand Ambassadors.” The interview today is with Geoff Woods who shares how he has stepped in as VP of The One Thing. He is a perfect example of Brand Ambassadors sharing the message and taking ownership for growth.

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Christi Olson

300 | The Brand Ambassador Series: Microsoft

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Christi Olson

Christi Olsen is a leader for digital marketing teams. On this episode, she talks about her passion for empowering these teams to speak on stage effectively to convey their true marketing message. Christi is an expert on how to put the customer first. We talk about why this is the foundation for any business and how you can adopt and integrate this lens too.
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