How are you using Linkedin? Today we talk about ways that you can increase your effectiveness with this social platform to get more quality leads for your business (and some mistakes to avoid too).
Josh Turner started a company called LinkedSelling to help business owners harness the power of Linkedin. Josh shares tons of practical and actionable today, but we also talk about how he saw this opportunity and got started creating a business around Linkedin. Join us for this conversation so that you can use Linkedin to build relationships with those people that can build your business.
Josh’s Target Audience: Josh’s target market is businesses who want to generate leads with LinkedIn and they do it in one of two ways: either these businesses allow Josh’s company to do it entirely for them or they attend Josh’s company’s LinkedIn University so they can learn to do it on their own.
Josh began using LinkedIn in 2006 when he was the CFO of a construction and manufacturing company. He saw the potential for business development and so he learned how to use it. In 2009 his same company was hit hard economically, and was forced to shut its doors. Since he had been dying to go out and do his own thing, that’s exactly what he did.
Initially he was a freelance CFO and worked with small businesses who wanted to outsource their finance needs. One of the ways he grew his client base was through LinkedIn.
TWEET THIS: "Develop relationships before you go in for the kill, your response rate goes way up." Josh Turner
His light bulb moment came a few years later in 2011. A couple of his clients asked if he’d do for them what he’d been doing for himself on LinkedIn. Josh realized not many others knew how to do LinkedIn the right way, he saw the opportunity and seized it.
It didn’t take long for his business to explode! Today they have clients all over the world in different industries and different countries. His team of 10 in St. Louis, Missouri helps their clients generate leads online, primarily through LinkedIn, webinars, email.
TWEET THIS: "People do business with people, not companies.” Josh Turner
In this episode, Josh graciously shared his wealth of LinkedIn knowledge on everything from how to create a plan for connecting and marketing on LinkedIn to who should be using the platform and how to fully utilize all it has to offer. Josh also explains the difference between reactive and proactive use on LinkedIn and why being consistent is so important.
LinkedIn is just one of the marketing tools you should have at the ready and Josh gave us a full briefing on some of the basics to get you started!
TWEET THIS: "Any business should have a number of marketing tactics in their arsenal." Josh Turner
In this episode, here’s what we’ll cover:
- Who is generating consistent results on LinkedIn and how are they doing it?
- How to create a profile that reaches your target market.
- Who should leverage LinkedIn’s ad platform?
- Thought leaders: how should you use LinkedIn?
- Sponsored updates: what are they and how can you use them?
- A personal page, a company page or a group: when to use each of them.
- What’s the #1 LinkedIn profile mistake?
- How to proactively utilize LinkedIn, according to Josh.
TWEET THIS: "LinkedIn isn't going to sell something for you, but it's a tool that can be used." Josh Turner
Practical & Actionable: (26:01)
Josh’s practical and actionable advice for a business leader looking to grow their company using LinkedIn, you need to look at who are the prospects you are trying to reach, then do some research. Where can those prospects be found? And how can you start reaching them and then start developing some campaigns with a clear plan for the activity you’re going to be executing on a daily basis.
And then start doing it. Keep track of what you’re doing, so you can see the results of what’s working and what’s not working. And then start doing more of what’s working. If you do that and stick with it, you’re bound to get some solid results.
RESOURCES AND LINKS MENTIONED IN THIS SESSION INCLUDE:
- Linked University
- Josh on Twitter
- 7 Day Bootcamp
- Share the LOVE and TWEET about this episode
To give Josh a shout out for being on the show, follow him and send him a message: Josh Turner. Connect with me on LinkedIn or Twitter at @genehammett and let me know what you liked about the episode!
Do you have questions about today’s episode!?!
Did you know that you can apply to chat with me by phone? This is a limited time offer to help anyone that is serious about refining their business as well as developing a clear & compelling strategy that will drive them forward. Complete the questions and our team will follow up with you to schedule time for your “Business Breakthrough Session”. These are limited to 30 minutes, completely free and oh, so valuable. Apply Now!
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